When I consult with new clients, they regularly have a startling shock about social media – it’s not magic!
Believe it or not, a successful social media presence requires time, energy, and creativity. I don’t want to sound like a mood-killer, but just because social media is the new thing that more and more people are now talking about and using, it doesn’t make it the one-way road to increasing profits. Once new clients understand this, they often say; ‘OK… so what now?’ For me, this is the fun part!
Here are my five key tips to seriously consider when adopting social media:
1. Change the way you look at media forever.
Start off by looking at social media as an on-going conversation. Start by conversing with your audience and don’t even think about sales. Just talk!
2. Dedicate some time to it.
If you’re busy and think you don’t have enough time to converse, then plan ahead and schedule a bit of time. Naturally, the next question is, ‘how much time should you schedule?’ – There’s no set answer for this; it depends on what you want to achieve from using social media and exactly how much free time you have. If you’re a beginner, my advice is to start off slowly with 15-20 minute increments at the beginning and end of your day. Once you have a routine and an established following, slowly increase this time to 30-minute sessions, and maybe more if you think it’s applicable. After a while, you’ll probably find that social media naturally becomes a part of your day, weaving in and out of your normal tasks.
3. Establish a game-plan.
Are you unsure of what to say online? Think about what’s going on over the next month for you, your business, the world at-large, and build an outline of topics to talk about within these categories. This can be your roadmap for content creation and ensures that your content is relevant to the audience.
4. Don’t compare social media to anything else.
Social media is not advertising, sales, or telemarketing; social media is a two-way conversation. It’s a consumer-controlled world, whether you’re ready for it or not. Be prepared to listen, acknowledge and address customer feedback. Accept this now! It’s time to listen and respond.
5. Stop being scared!
Many people are afraid of the technology – DON’T BE! If you take a few minutes to play around with the different types of social media, you might be surprised at how easy it is to navigate. Others are scared of what people will say, and make this their reason, or ‘excuse’ for not wanting to adopt social media. You have to be willing to embrace feedback – good and bad – and have a system in place for responding.
Do any of these resonate for you? How have your learned to adopt? What else have you discovered about social media?
If you’d like more advice and would like to explore how I could help you and your business with adopting social media, contact me today.