I’ve highlighted many social media campaigns in the past months, whether it be writing a blog post about them, or sharing them with friends through Facebook and Twitter, but very few campaigns will match the scale and vision that Invisible Children have shown with their campaign ‘Kony 2012’. There is probably no other campaign which will implore you to free up half an hour of your time to watch quite like ‘Kony 2012’.
The aim of this campaign is to raise awareness of the Ugandan rebel leader Joseph Kony to a point where he is world famous. However, the reason for this isn’t to celebrate him, but to raise support for his arrest and set a precedent for international justice.
Since the video was released on Monday, it has been since over 21,000,000 times, and that number continues to rise. The hashtag ‘#StopKony’ has been trending on Twitter continuously for the past 48 hours, and continues to do so at the time of writing this post.
Since the launch of this campaign, there have been some criticisms raised by groups which question the charity’s funding, its targeting of American leaders instead of African leaders to instigate change, and accusations that it is failing to criticise the Ugandan government, with its poor human rights record. Invisible Children have issued a detailed response to them here, and ultimately, it is up to you to decide whether or not you want to support Invisible Children in this cause, but just remember that there are 2 very important facts surrounding this campaign cannot be questioned:
1. The campaign has raised great awareness of Joseph Kony, and the extreme atrocities committed by the Lord’s Resistance Army under his leadership, and we probably wouldn’t have had any idea how bad this situation was if it wasn’t for Invisible Children.
2. He must be stopped and something must be done!
The video is 30 minutes long but it’s definitely one that everyone should take the time to watch. If you want to support the cause, you can donate to Invisible Children here or sign the pledge here.
This is an example of what can be accomplished with the power of technology and social media when they are used in the right way!
Watch the video here:
Social Axis 
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