I have recently started to see a lot of my LinkedIn connections link their personal Twitter accounts to their LinkedIn profile, and allow it to push all of their tweets to their LinkedIn profile. Linking your LinkedIn and your personal Twitter account may seem like a good idea to begin with: It’s a function which exists to make your life more efficient and save you having to post the same updates individually on each platform, however LinkedIn’s option to link your Twitter account should not be taken lightly, and is something I would advise against.
I must point out that my opinion on linking your personal Twitter account to your LinkedIn profile mainly applies to those who tweet a lot, about many kinds of topic. Now don’t get me wrong, that’s not a bad thing! It’s natural to do this, and Twitter is a wonderful online platform for sharing information, links and opinions on a large variety of topics.
But it is worth remembering that unlike Twitter, the greatest strength of LinkedIn is that the audience is there specifically to gather useful information that helps them, or their business, to grow professionally. If you focus your message on that audience’s needs, you’ll have a tremendous opportunity to serve as a resource to them – and maybe ultimately have them choose to do business with you, or refer others to you.
However, if you constantly bombard your LinkedIn users with updates of tweets related to TV Programmes, Sports or any other personal interests you have, the LinkedIn user who has connected with you on a professional level will not find any of this content relevant, and the user can choose to ‘hide’ your updates, which means any updates you make in the future that are relevant to your professional connections could easily be drowned by the amount of other ‘irrelevant’ updates you have posted.
The same applies to updates which show you replying to other tweets where LinkedIn users don’t have the context of the larger conversation to make sense of it. Although your Twitter followers will appreciate this, chances are your LinkedIn connections will not.
If you have the two criteria below, I feel it is worth linking your personal Twitter Account to your LinkedIn Profile:
1. You only tweet a maximum of two/three time a days.
2. You only tweet about topics related to your profession/niche.
There will be occasions when you post tweets that you would like to appear in your LinkedIn profile as well, and you can modify your settings so that when you include the hashtag “#in” your tweet will automatically be posted on LinkedIn. This is the best alternative for those who tweet a lot, but not only about work.
It’s always important to be as professional as often as possible on LinkedIn and this is a simple way to avoid annoying your business connections while still being able to update your LinkedIn status with relevant information.
If your LinkedIn stream isn’t relevant, people will begin to ignore your updates!
What are your thoughts on linking social media accounts?