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#hardandfast: A Life Saving Social Media Campaign

9 Jan

At the start of last week, I saw a campaign from the British Heart Foundation on BBC News about how to give CPR when someone is in cardiac arrest. Credit has to go to the people behind this campaign for making it so memorable by combining a serious matter with humour.

At the time of writing, this video is approaching 1,000,000 views on YouTube (and I’m sure by the time I’ve finished writing this post and publishing it, it will have probably surpassed this milestone!).

Within the first second of the clip you can see the #hardandfast hashtag in the top left, letting people know what to include when sharing this clip. This also give the Social Media Team at British Heart Foundation a term which can they search for to see how many people are talking about their advert, and only takes a simple Twitter search of the term to see that a huge amount of people are sharing this!

As well as the viral video, the British Heart Foundation also have other videos on their YouTube channel, a blog talking about the making of the advert and they even have an iPhone App! Their Twitter account now has over 18,000 followers and they’ve even launched a campaign looking at getting emergency life skills into the national curriculum.

If this campaign saves just one person’s life, it’s been worth it. Well done to everyone whose been involved in shaping the strategy to make this campaign such a success. If you haven’t seen it yet, check it out below!

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